What are the Big Five?
It is a social orientation - an underlying inclination to respond to something either favorably or unfavorably. Cognitive - our thoughts, beliefs, and ideas about something. When a human being is the object of an attitude, the cognitive component is frequently a stereotype, e.
Affective - feelings or emotions that something Attitude theory. May dislike welfare recipients. Conative, or behavioral - tendency or disposition to act in certain ways toward something. Might want to keep welfare recipients out of our neighborhood.
Emphasis is on the tendency to act, not the actual acting; what we intend and what we do may be quite different. Theories of attitude formation and change.
Daniel Katz proposed a functionalist theory of attitudes. He takes the view that attitudes are determined by the functions they serve for us. People hold given attitudes because these attitudes help them achieve their basic goals. Katz distinguishes four types of psychological functions that attitudes meet.
Instrumental - we develop favorable attitudes towards things that aid or reward us. We want to maximize rewards and minimize penalties. Katz says we develop attitudes that help us meet this goal.
We favor political parties that will advance our economic lot - if we are in business, we favor the party that will keep our taxes low, if unemployed we favor one that will increase social welfare benefits.
We are more likely to change our attitudes if doing so allows us to fulfill our goals or avoid undesirable consequences.
Knowledge - attitudes provide meaningful, structured environment. In life we seek some degree of order, clarity, and stability in our personal frame of reference. Attitudes help supply us with standards of evaluation. Via such attitudes as stereotypes, we can bring order and clarity to the complexities of human life.
Value-expressive - Express basic values, reinforce self-image.Dear Jaguar Families, Welcome to the school year! The staff and I are excited to welcome students back in September. I want to remind you of our AHS Vision and AHS Core Values.
Douglas McGregor's XY Theory, managing an X Theory boss, and William Ouchi's Theory Z. Douglas McGregor, an American social psychologist, proposed his famous X-Y theory in his book 'The Human Side Of Enterprise'. This theory attempts to explain how existing attitudes produce distortions of attitude related objects and how these judgments mediate attitude change.
Thus, a person’s initial attitude towards an issue, serves as an anchor for the judgment of attitude related stimuli. Learning Theory of Attitude Change: Classical conditioning, operant conditioning, and observational learning can be used to bring about attitude change.
Classical conditioning can be used to create positive emotional reactions to an object, person, or event by associating positive feelings with the target object.
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Quotes Number 28, 79 and are **REALLY** GREAT! CLICK HERE NOW! Cognitive dissonance theory - stresses attitude change - and that behaviors can determine attitudes.
A. Defn: Cognition = individuals perception of own attitudes, beliefs, behaviors. Cognitive dissonance = feelings of tension that arise when one is simultaneously aware of two inconsistent cognitions.